The agency created a brand book for Antonia Burrell which re-defined the brand positioning, emphasising the brands credentials to ‘inspire happiness through a holistic skin perfecting approach’ and which included a luxuriously distinctive look and feel centered around the compelling ‘plant power’ aspect of the brand.
Subsequent to this the agency developed the new ’Natural, Proven & Life-Changing’ brand line for Antonia Burrell.
A new stand-out campaign was created, based around the new positioning, to effectively launch the new ‘Biotech Supreme’ product across all channels, a worlds first skin perfecting, moisturiser, hydrator and serum in one.
Overall the result is a skincare brand with a compelling identity that is strongly supported by the product proposition and story. All this to ensure that the new product launches are delivered to consumers in the most impactful way whilst improving opportunities with future trade partnerships.