Bringing luxury brands closer to their communities.

Informed Creativity

Inspiring Communities

81Strategy

STRATEGY

 

Identifying the common ground between your brand values, audience passion points and behaviours to develop smart digital strategies.

81Creative

Creative

 

Experienced team of creative specialists within the premium & prestige market create highly engaging and exquisitely crafted campaigns.

81Production

Production

 

Creating content across a variety of mediums including digital experiences, branded content, social activation & multi-channel advertising.

81Production

ACTIVATION

 

Optimised reach strategy combining publishing & influencer partnerships, community building channels and targeted paid distribution.

81Measurement

MEASUREMENT

 

Evaluating and refining the campaign impact, engagement and direct correlation to commercial successes over the long term.

81Mappr

81MAPPR

 

Our bespoke insight tool that Identifies the most appropriate individuals or organisations to work with by mapping their digital influence.

David Anson

Managing Partner

 

David has over 10 years account management experience within traditional creative agencies. He joined McCann Erickson as a graduate trainee, he then spent 6 years working in the creatively led independent agency Weiden & Kennedy Amsterdam, becoming the Nike account lead and leading the development of the multi-award winning 2010 Nike World Cup ‘Write The Future’ Campaign.

 

Prior to co-starting 81Agency David led business development at Kameleon a brand content agency and then Saatchi & Saatchi leading the HSBC Wealth business. David brings a strong understanding of the managing of global brand advertising and the leading of teams outputting work internationally and across media.

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Kevin McGarr

Planning Director & Partner

 

Kevin has over 10 years experience in digital strategy and planning across two top UK media agencies and one of the world’s biggest digital publishers, Yahoo. He spent 7 years at PHD and Universal McCann, responsible for the digital marketing strategies for Microsoft, Xbox, Brown Foreman, The Guardian and Sainsbury’s.

 

Most recently Kevin has spent 3 years with Yahoo working as a Group Planner. Working closely with sales, editorial and Yahoo studio to create bespoke branded content solutions to be sold either direct to clients or through their agency teams.

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Stephen Humphries

Creative Director & Partner

 

Stephen has over 10 years experience building and developing brands within the premium and prestige sector. A masters graduate from Central Saint Martins, he has spent 6 years working as Creative Director at luxury brand development agency Walford Wilkie Ltd. on notable brands of excellence, including Veuve Clicquot, Boodles, John Lobb and Tag Heuer.

 

In the last 4 years, with the huge uptake in film in luxury, Stephen has partnered his work at Walford Wilkie as a writer and director of moving image for brands and magazines in fashion and the high-end. Most recently he has collaborated with Testino+ and Aboud Creative on their marquee brands Michael Kors and Paul Smith.

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Lorena Serrano

Creative Director

 

With 15 years in the advertising business, Lorena’s specialty is creating big ideas for multinational clients. Born and raised in Madrid, Lorena began her career as a copywriter at 180°Altavia Madrid. In 2006 she moved to Young & Rubican, where she created global integrated campaigns for Vauxhall, Land Rover, Telefonica, Mothercare, Cartoon Network, Easyjet and Johnson & Johnson.

 

In 2011 she cofounded Ti22, a magazine about advertising and design to inspire the creative community in Madrid. She moved to London in 2013, studying at the Central Saint Martins School of Arts to pursue her increasing love for fashion and is now a senior creative at 81Agency.

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Angel Meraz

Lead Developer

 

Through his 10 years of development experience spent with branding experts both in Europe and The Americas, Angel bridges the gap between technology and design. His career began as part of the founding team at Savvy Studio after graduating in Information Science and Communication from the University of Monterrey, Mexico. The company, with expertise in brand creation and design, grew to rapid prominence and now has offices in Mexico City, Monterrey & New York City.

 

In 2012 Angel moved to Europe partnering a number of design and advertising agencies who had growing development requirements. Able to work closely with creative teams by bringing their ideas to life in the digital environment, Angel was soon introduced to Stephen Humphries where a strong alliance has lead to his appointment as head of development at 81Agency.

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Lucy Ann Hitchcock

Lead Researcher

 

Blending academic understanding with commercial know-how, Lucy offers a unique insight into the premium sector. A first class Central Saint Martins graduate, she went on to hone her art direction skills at luxury brand development agency, Walford Wilkie Ltd., working across a spectrum of high-end brands.

 

Alongside consulting, Lucy is also researching her PhD in global luxury, offering in-depth insights into trends and markets in the luxury sector. A member of the prestigious Winchester Luxury Research Group, working alongside both academic and industry experts, her research is concerned with an understanding of luxury within our globalised future, and particularly within emerging economies.

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