Empowered by social networks and digital devices affluent consumers are increasingly dictating when, where and how they engage with brands. As a result luxury brands need to work harder than ever to create desirability and stand out. Communication ideas need to be shaped by a deeper understanding of affluent consumer behaviours and passions to ensure they resonate.
Affluent audience understanding and insight is a huge source of competitive advantage, which is why it is at the heart of our strategic work. This approach, combined with exquisitely crafted creative, ensures we are experts in finding, inspiring and mobilising affluent audiences.