The Boodles is an English summer garden party around world-class tennis. An annual event where Boodles customers & tennis fans alike can watch the top tennis stars in the unique and intimate setting of Stoke Park.



Ace Group come to us to create the brand identity and marketing material for The Boodles each year and under the theme of ‘Summer Entertaining at its Most Exclusive’.

Illustration has long been a brand medium for Boodles, enabling a unique and elegant approach to elevating the brand visual identity. This approach has been brought to The Boodles, encapsulating the spirit of the event whilst raising its luxury credentials.



Since it’s inception in 2002 the event has grown immeasurably in prominence and has become key to supporting Boodles positioning as leading luxury jewellers and connecting with key audiences.