The team were tasked with evolving the brand visual identity, language and communication in order to deliver a distinctive voice to its targeted female affluent audience and to have stand-out within the highly competitive skincare market.
The brands new consumer facing line ‘Natural, Proven & Life-changing’ gave her a confident and impactful voice and provided the platform for her on-going communication.
A fresh and contemporary brand visual identity, taking inspiration from her products ‘plant power’ positioning, ensured both a natural and premium look true to the brands key differentiator.
81 continue to support the business through on-going communication and through advising on its social content themes centred on her positioning of ‘Inspiring happiness through holistic skincare solutions’.
The new brand language and visual identity have ensured Antonia Burrell has a more confident and compelling voice in the market and one that supports her premium positioning.
The work has provided a platform for the brand to better connect and inspire its targeted female affluent audience. Key results below.
INCREASE IN SOCIAL
NATURAL SEARCH RANKING
UP FROM Pg. 20