The team were tasked with developing a consumer launch campaign for the brand to a targeted affluent UK audience to build brand awareness, grow online sales and improve trade relations.
Our ‘Drink the Splendour’ campaign adopted an innovative and beautiful animation technique to celebrate the key brand property of the Birchall Tea landscape.
The 5 animated films, featuring 5 different products, showcasing the superior taste sensation through distinct figurative landscapes.
The films scenes of people at a moment of rest within these beautiful landscapes provide the community a moment of tranquillity and reflection, allowing the films to standout within the cluttered social space.
The result is an ever-growing community of our core audience who are now permanent fans and advocates of the brand. Consumer and trade sales are continuing to grow month-on-month as a direct result of the campaign.
The tea is now served at celebrated British events and locations such as The Chelsea Flower Show, Royal Ascot, National Theatre, Harrods, Harvey Nichols and Lords Cricket Club. Key results below.
INCREASE IN SALES
VIEWS OF THE ANIMATIONS ON INSTAGRAM