Boodles’ aspiration was to be transformed from heritage county jewellers into a leading British luxury brand.

The team have elevated the brand perception and provided a compelling communication platform across all their marketing, advertising and partnerships to drive continued success for the brand within the international fine jewellery sector.



The ‘Love of Life’ theme has been the long-term brand proposition of the communication across all marketing.

The advertising has explored the central theme of the British landscape, from the drama and variety of Britain’s countryside to the romanticism of 18th Century English poets, in order to deliver an uplifting life affirming narrative to the campaigns across the years.

To compliment the advertising a plethora of annual Boodles events – The Boodles Tennis at Stoke Park, Chester Races and the Boxing Ball are supported with specific ideas and brand identities consistent with the overarching ‘Love of Life’ theme.



Playing a key role in helping increase the business sevenfold. Profitability has dramatically increased and Boodles is now recognised internationally for its superlative design.

Leading to showrooms opening on Bond Street, Albermarle Street, Sloane Street & The Savoy Hotel. Boodles has been nominated for Luxury Brand of the Year by Walpole, alongside Alexander McQueen, Burberry, Mulberry & McLaren.