AMBITION

 

The team were tasked with providing global luxury insights and a compelling campaign theme to better communicate the brand to a targeted affluent audience in India, whilst elevating brand perception over the long term.

Solution

 

Aim to elevate Ganjam to a highly desired brand that new customers can strive for, whilst strengthening existing customers purchase choice.

Creating a campaign theme ‘Heighten Your Senses’, featuring artistic and sensuous images of the five senses, illustrating the experience of wearing Ganjam’s beautiful jewellery.

Dramatic and bold photography, completely unseen previously in India, supported the campaign and presented the jewellery and the brand in a significant & different light.

effectiveness

 

The brand’s image has been dramatically moved forward and it has achieved much International recognition in the world’s metropolitan and cultural centres, from New York to London and Paris to Tokyo.

This new and evolving brand presentation gave the company a renewed sense of purpose, underpinning Ganjam’s Indian expansion and doubling sales. Ganjam is celebrated as India’s first luxury brand in the book ‘India by Design’.

 

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