The team were tasked with effectively communicating the brands unique story to targeted affluent consumers for the first time in order to build awareness, grow online sales and improve trade relations.
Half Hitch stands alone in terms of its distinct appearance and bold taste, a gin born out of the raw creative spirit that Camden embodies. Our new ‘Made Different’ campaign looked to capture this story to provide stand-out within the premium spirits category.
We captured the brands ‘Made Different’ philosophy through a new digital content platform. Delivering premium content that showcased both the unique distilling processes and championed innovative gin cocktails in a distinct and own-able way for the brand.
Inspiring stories of notable individuals who subscribed to the philosophy of being ‘Made Different’ and covering key audience passion points were also told within the platform. Beautiful illustrations were created to pay homage to these individuals and further communicate the gins unique production techniques in a raw creative way.
Through the inspiring ‘Made Different’ campaign and supporting digital content platform, the brand has been able to deliver a compelling message and stand-out visual identity true to the brand philosophy to both engage and resonate with a new affluent audience.
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