AMBITION

Following our successful creation of their new website the team were tasked with developing a long-term consumer campaign for the brand with an aim of building awareness & consideration to a highly targeted audience of women aged between 24-35 whilst elevating the brands’ overall position in the market in parallel.

Solution

In order to present the brand as both contemporary, creative and to build a deeper emotional connection with our audience we created an influencer fuelled content platform.

Collaborating with a collection of creative influencers who told their own special love stories to their highly engaged and highly targeted audience.

Savvy+Sand became the vehicle by which each blogger told their unique love story and showcased a brand that was inspired by stories of love and through these stories their creative rings are created.

The #ShareHowYouMet activation supporting the platform and encouraging couples to tell their own unique love stories, created further community engagement and inspiration.

effectiveness

The content allowed each influencer to talk positively about the brand in a very natural and compelling way, effectively elevating the brand values to our target audience cost effectively.

Ensuring an ever-growing community of the targeted audience now permanent fans and advocates of the brand.