Following our successful creation of the #CreativeJewellers content campaign, the team were tasked with developing a long-term consumer campaign for the brand with an aim of building awareness & consideration to a highly targeted audience of women aged between 24-35 whilst elevating the brands’ overall position in the market in parallel.
We set out to present the brand as both a younger and more contemporary jeweller to appeal strongly to this targeted audience whilst standing out within the luxury jewellery marketplace.
Our new brand campaign ‘Night Love’ looked to embrace the romance of London and couples coming to life in the city’s most desired bars.
Creating a mood and a story which would resonate with our audience, aspiring to be a part of this vibrant world, whist allowing us to hero the creative jewellery in a modern and highly desirable way through both imagery and video content.
The brand now has a distinct identity within the designer jewellery market true to its contemporary values and is enjoying an ever-growing community of the targeted audience now permanent fans and advocates of the brand.
DOUBLED OVER CAMPAIGN